The
Public
Library
of Chez Luc
Call Number
311. LC-1

Title
Trip Posters

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Automation

Tags
Photoshop Actions

About
Before the launch of Airbnb's "Experiences," the art department tested a variety of fonts on the selected poster background. These tests were put into mockups for their critique, evaluating hundreds of options. Before coming to me the designers were doing this all manually. I created an action that sized the main title within the posters' text safe area. Once the designer makes their adjustments, a second action exports all of the formats and mockups needed.