The
Public
Library
of Chez Luc



Postcard and Envelope



Layouts

Call Number
116.7. LC-4

Title
Alto Verão Direct Mail

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Advertisements

About
This is an direct mail piece that I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Mockups



Call Number
116.8. LC-2

Title
Alto Verão Display

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Advertisements

About
This is an A4 store display that I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Call Number
117.1. LC-1

Title
Pepe Jeans

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Pepe Jeans

Type
Production Design

Tags
New York, Advertisements

About
I prepared the print mechanicals for delivery for this Pepe Jeans advertisement. I placed the final artwork and retouched logos.

Call Number
117.1. LC-2

Title
Caras Magazine

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Brazil, Advertisements

About
I designed the advertisement for Vivara's 121212 promotion. I prepared the print mechanicals and approved the final proof before printing.

Design Concepts

Call Number
117.1. LC-3

Title
Caras Magazine

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Brazil, Advertisements

About
Concepts and final advertisements for Vivara for Caras Magazine. I prepared the print mechanicals and approved the final proof before printing.

Call Number
117.1. LC-4

Title
Behaviour HX Magazine

Author
Luke Carter

Category
Freelance

Client
Behaviour

Type
Design

Tags
Advertisements

About
Advertisement for Behaviour in HX magazine.




Call Number
117.1. LC-5

Title
Vivara Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Brazil, Advertisements

About
I was reponsible for creating the print mechanicals for these advertisments. I placed the high resolution photogaphy in the mechanical and was responsible for approving all proofs.

Mockups



Double Layouts

On Set Layouts - Singles



Double Layout Options - Unused

Call Number
117.1. LC-6

Title
Alto Verão Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Advertisements

About
Time was of the essence at this campaign. As soon as the photographer finished capturing a look, I was on set with my computer to start creating options for Giovanni. These are the on set and final advertisements that we worked on.





Call Number
119. LC-1

Title
Alto Verão Newspaper Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Newspaper, Advertisements

About
These are newspaper ads I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Call Number
132. LC-1

Title
Behaviour HX Magazine Ad

Author
Luke Carter

Category
Freelance

Client
Behaviour

Type
Design

Tags
Advertisements

About
This was an advertisement that was placed in the back of HX magazine. We added clever copywriting to blend in with the rest of the 'masseur' advertisements in HX Magazine, a gay events publication in New York City.

Call Number
620.4. LC-1

Title
eHarmony

Author
Luke Carter

Category
Professional

Client
EHarmony

Type
Motion

Tags
Videos, Advertisements

About
I created an animation for eHarmony to showcase their new features. The art direction was done by the Deare agency.

Call Number
620.4. LC-2

Title
Honey for Epic

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Motion, Video

Tags
Videos, Advertisements, Fun

About
I created an informational video for the team to advertise a pilot launch. I shot, wrote and edited the entire piece. My manager provided the voice over. I captured and edited the video in a couple hours.