The
Public
Library
of Chez Luc

Call Number
112. LC-1

Title
ESA Architecture Journal

Author
Luke Carter

Category
Professional

Client
École Spéciale D'Architecture

Type
Design

Tags
Journals, Freelance, Branding

About
I created a design system for Ecole Spéciale d'Architecture's monthly journal.

Call Number
112. LC-2

Title
HN Member Handbook

Author
Luke Carter

Category
Professional

While at
Catch 24

Client
Health Net

Type
Design

Tags
Journals

About
Using Health Net's existing Style Guidelines, I create a handbook for Health Net's Members.

Call Number
113.1. LC-4

Title
Health Net Medicare Programs

Author
Luke Carter

Category
Professional

While at
Catch 24

Client
Health Net

Type
Design

Tags
Logos

About
Simples logo I've ever done. Health Net merely wanted Medicare Programs to show up under their current logo.

Call Number
116.3. LC-1

Title
Medicare Folder

Author
Luke Carter

Category
Professional

While at
Catch 24

Client
Health Net

Type
Design

Tags
Folders

About
Folder for Health Net's Medicare Program

Call Number
116.4. LC-1

Title
Medicare Signup Forms

Author
Luke Carter

Category
Professional

While at
Catch 24

Client
Health Net

Type
Design

Tags
Forms

About
Forms for Health Net's Medicare Program

Call Number
116.6. LC-5

Title
Anacapri Promoção

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Design

Tags
Brazil, Window Displays

About
A window sticker and window display I designed. A campaign I was national campaign that I am very proud of.




Call Number
117.1. LC-5

Title
Vivara Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Brazil, Advertisements

About
I was reponsible for creating the print mechanicals for these advertisments. I placed the high resolution photogaphy in the mechanical and was responsible for approving all proofs.

Mockups



Double Layouts

On Set Layouts - Singles



Double Layout Options - Unused

Call Number
117.1. LC-6

Title
Alto Verão Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Advertisements

About
Time was of the essence at this campaign. As soon as the photographer finished capturing a look, I was on set with my computer to start creating options for Giovanni. These are the on set and final advertisements that we worked on.

Call Number
121.12. LC-2

Title
Amex Plenti

Author
Luke Carter

Category
Professional

While at
Huge

Client
American Express

Type
Production Design, Web Design

Tags
Websites, Finance

About
A site I created using the style guidelines.

Call Number
121.12. LC-3

Title
Amex Ticketmaster

Author
Luke Carter

Category
Professional

While at
Huge

Client
American Express

Type
Production Design, Web Design

Tags
Websites, Receipts

About
I edited the receipt confirmation page for American's Express' checkout flow.

Call Number
121.42. LC-2

Title
Blue Jacket

Author
Luke Carter

Category
Professional

While at
Editoria Trip

Client
C&A

Type
Design, Retouching

Tags
Instagram, Brazil, Retouching, Time Lapse

About
I created posts for C&A's Instagram Feed. It was a good study in designing fast.

Call Number
122.1. LC-1

Title
AMEX Interim Style Guide

Author
Luke Carter

Category
Professional

While at
Huge

Client
American Express

Type
Production Design

Tags
Style Guides

About
An interim style guide I created for American Express.



















Call Number
122.2. LC-6

Title
Mother's Day Catalog

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Mockups

About
This is an explanation I created to illustrate how to assemble the catalog.

Call Number
131. LC-2

Title
Broker Resource Manual

Author
Luke Carter

Category
Professional

While at
Catch 24

Client
Health Net

Type
Design

Tags
CD Label

About
I designed a label for Health Net's Broker Resource Manual.

CD Cover and Label



Final Logo



Videos on how I created the effect.



CD Face



CD Booklet



Back Inlay Print Mechanicals



Unused Concept



Call Number
131. LC-4

Title
Robert Sá

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Robert Sá

Type
Production Design, Design

Tags
CDs, Brazil, Logos

About
This was the first client I worked on when I started at Studio 65 in São Paulo, Brazil. Giovanni was directing the photo shoot and on the set he saw my computer's desktop background. He liked the text treatment that I had written my name in, and had me draw Robert Sá's name with the same treatment. It was pretty cool - my handwriting on a CD! I also did the Production Design for the booklet, CD Cover and CD Label. I placed final text and high resolution photos in the print mechanicals and oversaw the print mechanical release.



Time Lapse



Instructions. The client received a shoe with a different color on the base. I retouched the photos to match what would arrive.

Original Photo



Other Examples: Before and After.

Call Number
421. LC-23

Title
Feit

Author
Luke Carter

Category
Freelance

Type
Retouching

Tags
Retouching, Time Lapse

About
I retouched product shots for Feit, a luxury shoe brand.

Final Banner



Retouching Steps

Call Number
421. LC-27

Title
Summer Nights

Author
Luke Carter

Category
Professional

While at
Aremo

Type
Design, Retouching, Art Direction

Tags
Retouching, Brazil, Magazines, ECommerce

About
I art directed this photoshoot and also completed the retouching for this campaign.

Call Number
620.2. LC-13

Title
Schutz Handbags

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created this video for Schutz. The first concept was unused but my favorite.

Call Number
620.2. LC-2

Title
Arezzo Maes

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created a video for Arezzo's window and in-store displays for their Mother's Day campaign.



A time lapse video of me doing this project set to Daft Punk’s “Too Long.”



A video capturing my video in the store.

Call Number
620.2. LC-6

Title
Arezzo Liquidação

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation, Time Lapse

About
I created a video for Arezzo's window and in-store displays.