For Google · The Public Library of Chez Luc

Hi, I’m Luke.

I help people achieve their goals through Design, Code, Motion Design, Retouching and Productivity training.

I’m who you call when time is of the essence and you don’t know where to start. With amazing research skills and the ability to learn quickly I find and execute a solution before the deadline.

Throughout my career I’ve held many titles: Art Director, Production Designer, Web Designer and my latest, Productivity Designer.

It’s hard to explain exactly what I do, so I created this site showcasing a range of projects, old and new, dating back to 2004.

I adapted the Dewey Decimal System to categorize my personal and professional work. In the menu on the left you can browse the card catalog or navigate through the other taxonomies.

The information section includes some bits about me, favorite movies, books, quotes and other “keeps.”

Melvil Dewey’s Original paper about the Dewey Decimal System.

Feel free to reach out if you have any questions, feedback or need help with a goal you have in mind!

Call Number
000. LC-1

Title
About me

Author
Luke Carter

About
Description of how I made The Public Library of Chez Luc, this site.

See also
000. LC-2 Life and Career Overview

Call Number
111.3. LC-1

Title
Prisoner

Author
Luke Carter

Category
Professional

While at
Empire Design

Client
AMC

Type
Production Design

Tags
Telephone Kiosks, Subway

About
With existing assets, I adapted the poster layout in Photoshop to accomodate a telephone kiosk.

Call Number
117.1. LC-1

Title
Pepe Jeans

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Pepe Jeans

Type
Production Design

Tags
New York, Advertisements

About
I prepared the print mechanicals for delivery for this Pepe Jeans advertisement. I placed the final artwork and retouched logos.

Call Number
117.1. LC-5

Title
Vivara Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Brazil, Advertisements

About
I was reponsible for creating the print mechanicals for these advertisments. I placed the high resolution photogaphy in the mechanical and was responsible for approving all proofs.

Call Number
117.2. LC-4

Title
Vogue 30 Gisele 10

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vogue Brazil

Type
Production Design, Design

Tags
Brazil, Magazines

About
Studio GB65 was invited to design a special edition of Vogue Brazil. It celebrated Vogue Brazil's 30th anniversary and the 10th anniversary of Gisele's modeling career. After a couple long nights in the studio I flew to Brazil to help direct the Vogue Brazil design team. I had the opportunity to design several spreads. This was the first time that my name was in a magazine, a big deal for me.

Time Lapse of Designing.

Time Lapse. I prepared each of the text details before hand to ensure consistency.

Call Number
117.3. LC-2

Title
Cadeu

Author
Luke Carter

Category
Freelance

Client
Cadeu

Type
Production Design, Design

Tags
Brazil, Catalogs

About
I flowed in final images and text for several catalogs for Cadeu. I also approved the final proofs for the catalogs.

Template

Call Number
123. LC-1

Title
Adult Swim

Author
Luke Carter

Category
Professional

While at
Huge

Client
Adult Swim

Type
Production Design

Tags
Assets, IPad Apps

About
I created assets for Adult Swim's iPad app.

Walkthrough video.

Call Number
323.0. LC-1

Title
Airmojix Font Prep and Export

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Automation

Tags
Fonts, AppleScript

About
The font that Airbnb uses for web and native apps gets updated with indicator icons that are mastered by the Production Design team. Once the icon is ready it is the team's responsibility to add the new icon(s) to the font. This is a very manual process, and requires attention to detail.

I created an AppleScript that automated the import and export of a desired number of icons into each weight of the font. The last step in the process is to archive the current font files and place new zips in their respective delivery folders.

P.S. This was one of the first automation projects I did with AppleScript. The method used to click and type are crude, but it worked! I have since learned faster methods including pasting text from the clipboard and executing shell commands behind the scenes to click on XY coordinates.

Call Number
370. LC-1

Title
Sketch File Browser

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Productivity, Design

Tags
File Browser, Sketch, Design Tools

About
For Airbnb's launch of the their new Design Language System, I was in charge of creating a prototype of the latest designs received from a team of Experience Designers. In order to keep everyone updated on what was included in each prototype that was presented to our CEO, I took the air/shots prototype and adapted it to display the latest Sketch Files. The javascript library used was created by the New York Times to load a large number of images quickly.

I used the command line interface that is included in Sketch to easily export all of the assets and prepare them for upload to air/april.

The main code was done by my manager Adrian Cleave.

This is a presentation I created for the Design Program managers explaining air/brain and air/traffic control. Example: Each airline works differently, and does what works for them. However, they have to submit their latest flight plan to the air traffic controllers. The controllers are not responsible for the content of the plan, just knowing that what they have on file is the latest and greatest.

Brain is very simple tool that allows you to click on an item within the menu on the left, and view the actual document on the right.

You can send the ‘brain link’ to someone, and automatically the menu on the left will expand showing all of the other relevant documents.

If you need to reach out to the person who create the document, the email address of the person who submitted is at the top.

If you include a private document, and someone clicks on the brain link, they won’t be able to access it. Since brain uses the actual site and is not importing any data, the sharing settings are dependent on what is set within the specific document or link.

This is a tour of a sample project that I sent to my team for a whiteboard session.

Call Number
370. LC-2

Title
Brain

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Productivity, Code, Design

Tags
Organization, Design Tools

About
Airbnb uses a lot of different services when working on a project. Box.com, Google Docs, Quip, JIRA.

Different teams uses what works best for them.

In this presentation I describe a department I wanted to created called Traffic Control. The idea was to have a department that would keep track of all of the latest documentation.

P.S. For meetings like this, I usually send this ahead of time to the people who will attend so they will have time to digest the material.

Read the Article on airbnb.design

A preview of air/shots.

Call Number
370. LC-3

Title
airshots

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Productivity, Code, Design

Tags
IOS, Design Tools

About
Air/shots was a tool that I worked on at Airbnb for almost two years. Learn more by reading an article I wrote for airbnb.design