For Airbnb Plus · The Public Library of Chez Luc

Hi, I’m Luke.

I help people achieve their goals through Design, Code, Motion Design, Retouching and Productivity training.

I’m who you call when time is of the essence and you don’t know where to start. With amazing research skills and the ability to learn quickly I find and execute a solution before the deadline.

Throughout my career I’ve held many titles: Art Director, Production Designer, Web Designer and my latest, Productivity Designer.

It’s hard to explain exactly what I do, so I created this site showcasing a range of projects, old and new, dating back to 2004.

I adapted the Dewey Decimal System to categorize my personal and professional work. In the menu on the left you can browse the card catalog or navigate through the other taxonomies.

The information section includes some bits about me, favorite movies, books, quotes and other “keeps.”

Melvil Dewey’s Original paper about the Dewey Decimal System.

Feel free to reach out if you have any questions, feedback or need help with a goal you have in mind!

Call Number
000. LC-1

Title
About me

Author
Luke Carter

About
Description of how I made The Public Library of Chez Luc, this site.

See also
000. LC-2 Life and Career Overview

Directing a Glamazon.

Call Number
010.23. LC-1

Title
Aremo

Author
Luke Carter

Category
Professional

Type
Art Direction, Retouching

Tags
Work History, Brazil

About
I was the Head of Design at an
e-commerce startup. I did everything - design, retouching, art direction - you name it.

Mockup

On Set Layouts

Call Number
111.2. LC-2

Title
Alto Verão Billboard

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Billboards

About
Time was of the essence at this campaign. As soon as the photographer finished capturing a look, I was on set with my computer to start creating options for Giovanni. I worked with him to perfect the logo work, and start creating layout to present to the client. This the billboard that we worked on.

Final Cover

Call Number
117.2. LC-2

Title
RG Cauã

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
RG Magazine

Type
Production Design, Design

Tags
Brazil, Editorials

About
I created options for Giovanni to review for the cover and layout. Some of my photo choices were included in the final layout. I prepared the final layout and placed the final artwork.

Call Number
117.2. LC-4

Title
Vogue 30 Gisele 10

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vogue Brazil

Type
Production Design, Design

Tags
Brazil, Magazines

About
Studio GB65 was invited to design a special edition of Vogue Brazil. It celebrated Vogue Brazil's 30th anniversary and the 10th anniversary of Gisele's modeling career. After a couple long nights in the studio I flew to Brazil to help direct the Vogue Brazil design team. I had the opportunity to design several spreads. This was the first time that my name was in a magazine, a big deal for me.

View Live Website

Call Number
121.1. LC-12

Title
Retouch Portfolios

Author
Luke Carter

Category
Personal

Type
Design, Retouching

Tags
Portfolios, Websites

About
These are two portfolio sites to showcase my retouching work.

Skyscrapers

300x300 Banner

250x250 Banners

Site Mockup

Call Number
121.2. LC-2

Title
Aremo Banners

Author
Luke Carter

Category
Professional

While at
Aremo

Type
Design, Art Direction, Retouching

Tags
Banners, Fashion

About
At Aremo, I was the Director of Design. I art directed these photo shoots, performed all retouching and designed banners for the web site. The collection was in it's initial stages so it was hard to work with but I made the best of it. (Aremo is currently named Amaro.)

CD Cover and Label

Final Logo

Videos on how I created the effect.

CD Face

CD Booklet

Back Inlay Print Mechanicals

Unused Concept

Call Number
131. LC-4

Title
Robert Sá

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Robert Sá

Type
Production Design, Design

Tags
CDs, Brazil, Logos

About
This was the first client I worked on when I started at Studio 65 in São Paulo, Brazil. Giovanni was directing the photo shoot and on the set he saw my computer's desktop background. He liked the text treatment that I had written my name in, and had me draw Robert Sá's name with the same treatment. It was pretty cool - my handwriting on a CD! I also did the Production Design for the booklet, CD Cover and CD Label. I placed final text and high resolution photos in the print mechanicals and oversaw the print mechanical release.

Installation Video

Call Number
311. LC-1

Title
Trip Posters

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Automation

Tags
Photoshop Actions

About
Before the launch of Airbnb's "Experiences," the art department tested a variety of fonts on the selected poster background. These tests were put into mockups for their critique, evaluating hundreds of options. Before coming to me the designers were doing this all manually. I created an action that sized the main title within the posters' text safe area. Once the designer makes their adjustments, a second action exports all of the formats and mockups needed.

Time Lapse

Call Number
311. LC-2

Title
iTunes Store Localization

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Automation

Tags
Photoshop Actions, Time Lapse

About
I created a series of actions to export localized iTunes screens. The actions exported assets for all phone sizes, and all languages. A final step was to go back and apply the proper font for languages such as Japanese, Korean, Thai, etc.

Call Number
323.0. LC-4

Title
Batch Downloading

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Automation

Tags
AppleScript, Airbnb Plus

About
For Airbnb's new Plus product, all listing photos were color corrected according to the Plus photo style guidelines. Airbnb created a media tool to manage all of the photography. To update a photo, it was downloaded, retouched and then replaced.

There was no way to download all of the images from a listing - the download button had to be clicked manually for each photo. Some listings contained up to 80 photos.

The AppleScript I developed takes a set of listing IDs from a spreadsheet and downloads all of the images into folders on the desktop. This can be done while the retoucher is at lunch or in a meeting. When they returned the desired number of listings would be batch downloaded to their desktop.

Call Number
370. LC-1

Title
Sketch File Browser

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Productivity, Design

Tags
File Browser, Sketch, Design Tools

About
For Airbnb's launch of the their new Design Language System, I was in charge of creating a prototype of the latest designs received from a team of Experience Designers. In order to keep everyone updated on what was included in each prototype that was presented to our CEO, I took the air/shots prototype and adapted it to display the latest Sketch Files. The javascript library used was created by the New York Times to load a large number of images quickly.

I used the command line interface that is included in Sketch to easily export all of the assets and prepare them for upload to air/april.

The main code was done by my manager Adrian Cleave.

Time Lapse

Instructions. The client received a shoe with a different color on the base. I retouched the photos to match what would arrive.

Original Photo

Other Examples: Before and After.

After
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Call Number
421. LC-23

Title
Feit

Author
Luke Carter

Category
Freelance

Type
Retouching

Tags
Retouching, Time Lapse

About
I retouched product shots for Feit, a luxury shoe brand.

Final Cover Options

Original Photos

Call Number
421. LC-24

Title
Extra Magazine

Author
Luke Carter

Category
Freelance

Client
Extra Magazine

Type
Design, Retouching

Tags
Retouching, Brazil, Magazines

About
I retouched and created a composition for these cover images.

Final Banner

Retouching Steps

Call Number
421. LC-27

Title
Summer Nights

Author
Luke Carter

Category
Professional

While at
Aremo

Type
Design, Retouching, Art Direction

Tags
Retouching, Brazil, Magazines, ECommerce

About
I art directed this photoshoot and also completed the retouching for this campaign.

Call Number
620.4. LC-3

Title
I Heart Schutz

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Motion, Music, Art Direction, Retouching

Tags
Videos, Brazil, Animation

About
For the I Heart Schutz campaign, famous bloggers and vloggers were selected to be featured in an online video. I performed the retouching for all of the photos, created the concept of the video and created the soundtrack with Ableton Live.

See also
720.1 LC-1 I Heart Schutz