The
Public
Library
of Chez Luc

Mockup



On Set Layouts

Call Number
111.2. LC-2

Title
Alto Verão Billboard

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Billboards

About
Time was of the essence at this campaign. As soon as the photographer finished capturing a look, I was on set with my computer to start creating options for Giovanni. I worked with him to perfect the logo work, and start creating layout to present to the client. This the billboard that we worked on.

Call Number
112. LC-4

Title
Schutz Training Manual

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Design

Tags
Covers

About
Cover design for Schutz's Training Manual.

Front



Back

Call Number
113.2. LC-7

Title
Hotel Dora Espelho

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Hotel Dora Espelho

Type
Design

Tags
Logos, Hotels, Brazil

About
I created a logo and business card for a Pousada in Brazil, Hotel Dora Espelho

Call Number
113.3. LC-8

Title
Hotel Dora Espelho

Author
Luke Carter

Category
Freelance

While at
Studio GB65

Client
Hotel Dora Espelho

Type
Design

Tags
Letterhead, Brazil

About
Letterhead design for Hotel Dora Espelho.

Call Number
113.6. LC-1

Title
Hotel Dora Espelho

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Hotel Dora Espelho

Type
Design

Tags
Envelopes, Brazil

About
Envelope Design for Hotel Dora Espelho

Video

Call Number
114.1. LC-1

Title
Schutz Band Flyers

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Production Design

Tags
Signs

About
I was a production assistant on a photo shoot for Schutz in São Paulo Brazil. Art Direction by Giovanni Bianco. Video by Gabriel Dietrich. Production by Piera Paula.

Call Number
115. LC-2

Title
ABEST

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
ABEST

Type
Design

Tags
Invitations

About
Design for ABEST. Creative Director: Giovanni Bianco

Call Number
115. LC-5

Title
Pedro Lourenco

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Pedro Lourenco

Type
Production Design

Tags
Invitations

About
Print mechanical preparation for invitation to Pedro Lourenco's show.

Call Number
116.5. LC-1

Title
Arezzo Pocket Cover

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Design

Tags
Covers, Catalogs, Brazil

About
Ideas for Arezzo Pocket Cover

Call Number
116.5. LC-3

Title
Alto Verão Pocket Cover

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Catalogs, Covers

About
This is catalog cover I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Call Number
116.6. LC-1

Title
Vivara 121212 Promotion

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Brazil, Window Displays

About
I designed window stickers for Vivara's 121212 promotion. The Logo was provided.

Call Number
116.6. LC-2

Title
Liquidação

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Design

Tags
Brazil, Window Displays

About
These are some unused concepts for a window display for Arezzo advertising a sale.



Unused Concepts

Call Number
116.6. LC-3

Title
Vivara 12x Window Sticker

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Brazil, Window Sticker

About
I designed a window sticker for Vivara's promotion.



Call Number
116.6. LC-4

Title
Vivara Carnaval Vitrine

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Brazil, Window Sticker

About
I designed a window sticker for Vivara's promotion.

Call Number
116.6. LC-5

Title
Anacapri Promoção

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Design

Tags
Brazil, Window Displays

About
A window sticker and window display I designed. A campaign I was national campaign that I am very proud of.

Call Number
116.6. LC-6

Title
Arezzo Liquidação

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Design

Tags
Brazil, Window Displays

About
A window sticker I designed.



Call Number
116.6. LC-7

Title
Hot Summer Week

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Design

Tags
Brazil, Window Displays

About
A presentation I created showing options for an A4 Window Display.

Call Number
116.6. LC-8

Title
Vivara Display

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Brazil, Window Displays

About
I went to one of Vivara's locations to oversee the installation of a display that I have sent for production.

Call Number
116.7. LC-1

Title
Vivara Christmas Card

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Brazil, Emails

About
Christmas e-mail I designed for Vivara

Call Number
116.7. LC-2

Title
121212 Direct Mail Promotion

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Brazil, Direct Mail

About
Direct mail piece for Vivara.



Postcard and Envelope



Layouts

Call Number
116.7. LC-4

Title
Alto Verão Direct Mail

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Advertisements

About
This is an direct mail piece that I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.



Presentation

Call Number
116.7. LC-5

Title
Semana Ouro Mala Direta

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Vivara Semana Ouro, Brazil, Direct Mail

About
This is a direct mail piece I created for Vivara's 2012 Semana Ouro campaign.

Call Number
116.8. LC-1

Title
Vivara January Panels

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Brazil, Store Display

About
These are the many designs I adapted for Vivara's in store displays.

Mockups



Call Number
116.8. LC-2

Title
Alto Verão Display

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Advertisements

About
This is an A4 store display that I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Call Number
117.1. LC-1

Title
Pepe Jeans

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Pepe Jeans

Type
Production Design

Tags
New York, Advertisements

About
I prepared the print mechanicals for delivery for this Pepe Jeans advertisement. I placed the final artwork and retouched logos.

Call Number
117.1. LC-2

Title
Caras Magazine

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Brazil, Advertisements

About
I designed the advertisement for Vivara's 121212 promotion. I prepared the print mechanicals and approved the final proof before printing.

Design Concepts

Call Number
117.1. LC-3

Title
Caras Magazine

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Brazil, Advertisements

About
Concepts and final advertisements for Vivara for Caras Magazine. I prepared the print mechanicals and approved the final proof before printing.




Call Number
117.1. LC-5

Title
Vivara Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Brazil, Advertisements

About
I was reponsible for creating the print mechanicals for these advertisments. I placed the high resolution photogaphy in the mechanical and was responsible for approving all proofs.

Mockups



Double Layouts

On Set Layouts - Singles



Double Layout Options - Unused

Call Number
117.1. LC-6

Title
Alto Verão Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Advertisements

About
Time was of the essence at this campaign. As soon as the photographer finished capturing a look, I was on set with my computer to start creating options for Giovanni. These are the on set and final advertisements that we worked on.

Call Number
117.1. LC-7

Title
Caras Ad

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Vivara Semana Ouro, Brazil, Direct Mail

About
This is an advertisemtn I created for Cara's magazine for Vivara's Semana Ouro campigan in 2012.Vivara's 2012 Semana Ouro campaign.

Call Number
117.2. LC-1

Title
RG Sophie

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
RG Magazine

Type
Production Design

Tags
Brazil, Editorials

About
I placed the final artwork in the layout and flowed in all final text.



Final Cover
Call Number
117.2. LC-2

Title
RG Cauã

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
RG Magazine

Type
Production Design, Design

Tags
Brazil, Editorials

About
I created options for Giovanni to review for the cover and layout. Some of my photo choices were included in the final layout. I prepared the final layout and placed the final artwork.



Final Cover
Call Number
117.2. LC-3

Title
RG Angelica

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
RG Magazine

Type
Production Design, Design

Tags
Brazil, Editorials

About
I created options for Giovanni to review for the cover and layout. The photo I choose was used for the cover. I prepared the final layout and placed the final artwork.

Call Number
117.2. LC-4

Title
Vogue 30 Gisele 10

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vogue Brazil

Type
Production Design, Design

Tags
Brazil, Magazines

About
Studio GB65 was invited to design a special edition of Vogue Brazil. It celebrated Vogue Brazil's 30th anniversary and the 10th anniversary of Gisele's modeling career. After a couple long nights in the studio I flew to Brazil to help direct the Vogue Brazil design team. I had the opportunity to design several spreads. This was the first time that my name was in a magazine, a big deal for me.





Call Number
119. LC-1

Title
Alto Verão Newspaper Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Newspaper, Advertisements

About
These are newspaper ads I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Layout



Mockups

Call Number
119. LC-2

Title
Semana Ouro Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Vivara Semana Ouro, Brazil, Newspaper

About
These are newspapers ads I created for Vivara's 2012 Semana Ouro Campaign.

Mechanical for Programmer

Call Number
121.12. LC-32

Title
Management + Artists

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Management + Artists

Type
Web Design

Tags
Websites, Fashion

About
I designed a portfolio site for the talent management agency Management + Artists. Yes, Management is misspelled in the wireframe, whoops!












Call Number
121.2. LC-4

Title
Alto Verão Banners

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Banners, Fashion

About
These are banner ads I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Call Number
121.3. LC-6

Title
Vivara 121212

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
HTML Emails

About
I created an HTML e-mail design for Vivara's 121212 promotion.

Call Number
122.2. LC-3

Title
Max Mara Catalog

Author
Luke Carter

Category
Freelance

While at
Studio GB65

Client
Max Mara

Type
Design

Tags
Mockups

About
I created a quick mockup to show the layout for a Max Mara catalog to show to the client.



















Call Number
122.2. LC-6

Title
Mother's Day Catalog

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Mockups

About
This is an explanation I created to illustrate how to assemble the catalog.

Call Number
122.32. LC-1

Title
Arezzo Project List

Author
Luke Carter

Category
Professional

While at
Studio GB65

Type
Design

Tags
Presentations

About
A quick design I did to present the upcoming projects for Arezzo.

Call Number
122.32. LC-5

Title
Juliana Paes

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
RG Magazine

Type
Production Design

Tags
Presentations, Brazil

About
A presentation I created to present the concept for the shoot for RG Magazine featuring Juliana Pães.

Call Number
122.32. LC-6

Title
Arezzo Prefall

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Presentations, Brazil

About
A presentation I created to present the concept for the pre-fall catalog.

Call Number
122.32. LC-7

Title
Semana Ouro Presentation

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Vivara Semana Ouro, Brazil, Presentations

About
This is a presentation I did for the Semana Ouro campaign's window treatment.

Call Number
122.6. LC-1

Title
Schutz Online Catalog

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Production Design

Tags
Catalogs

About
A template I created for Schutz's online Christmas catalog.

Call Number
123. LC-2

Title
Arezzo iPad App

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Design

Tags
Brazil, IPad Apps

About
This is a concept for an app for Arezzo's employees to check their current stock.

CD Cover and Label



Final Logo



Videos on how I created the effect.



CD Face



CD Booklet



Back Inlay Print Mechanicals



Unused Concept



Call Number
131. LC-4

Title
Robert Sá

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Robert Sá

Type
Production Design, Design

Tags
CDs, Brazil, Logos

About
This was the first client I worked on when I started at Studio 65 in São Paulo, Brazil. Giovanni was directing the photo shoot and on the set he saw my computer's desktop background. He liked the text treatment that I had written my name in, and had me draw Robert Sá's name with the same treatment. It was pretty cool - my handwriting on a CD! I also did the Production Design for the booklet, CD Cover and CD Label. I placed final text and high resolution photos in the print mechanicals and oversaw the print mechanical release.







Concepts





Call Number
141. LC-2

Title
Anacapri Present Tote Bag

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Design

Tags
Tote Bags, Brazil

About
Anacapri needed a Tote Bag and Tag Design. They provided a couple images as a brief and I created the concept, mockups and presentation from what they sent.

Call Number
142. LC-1

Title
Hotel Dora Espelho

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Hotel Dora Espelho

Type
Design

Tags
Towels, Brazil

About
Mockup for Towel for client Hotel Dora Espelho

Call Number
620.2. LC-1

Title
Arezzo Festas

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created a video for Arezzo's window and in-store displays.

Call Number
620.2. LC-10

Title
Anacapri 284

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
A special video made for Anacapri's collaboration with Studio 284.

Call Number
620.2. LC-11

Title
Arezzo Stripes

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
A video for one of Arezzo's campaigns.

Call Number
620.2. LC-12

Title
I Heart Schutz

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Motion, Art Direction

Tags
Videos, Brazil, Animation, Window Displays

About
Additional videos I created for In Store Displays For the I Heart Schutz campaign.

Call Number
620.2. LC-13

Title
Schutz Handbags

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created this video for Schutz. The first concept was unused but my favorite.

Call Number
620.2. LC-14

Title
Anacapri Inverno 2013

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
A video I created for Anacapri's 2013 winter campaign showcasing their new arrivals.

Call Number
620.2. LC-2

Title
Arezzo Maes

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created a video for Arezzo's window and in-store displays for their Mother's Day campaign.

Call Number
620.2. LC-3

Title
Arezzo Namorados

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created a video for Arezzo's window and in-store displays for their Valentine's Day campaign.

Call Number
620.2. LC-4

Title
Anacapri Cada Dia

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created a video for Anacapri's window and in-store displays.

Call Number
620.2. LC-5

Title
Liquidação 70 e 50

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created a video for Anacapri's window and in-store displays for their 70 percent off sale.



A time lapse video of me doing this project set to Daft Punk’s “Too Long.”



A video capturing my video in the store.

Call Number
620.2. LC-6

Title
Arezzo Liquidação

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation, Time Lapse

About
I created a video for Arezzo's window and in-store displays.

768x1024 - 30, 40 and 50 percent off.



1280x720 - 30, 40 and 50 percent off.



1920x1080 - 30, 40 and 50 percent off.



768x1024 - 30 and 50 percent off.



1280x720 - 30 and 50 percent off.



1920x1080 - 30 and 50 percent off.



768x1024 - 70 percent off.



1280x720 - 70 percent off.



1920x1080 - 70 percent off.



Call Number
620.2. LC-7

Title
Schutz Sales

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Motion

Tags
Videos, Window Displays, Animation

About
I created some videos for the Schutz New York store.

Call Number
620.2. LC-8

Title
Anacapri Liquidação

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
A motion piece for a Anacapri's Liquidação campaign, I designed the concept and animation.

Call Number
620.2. LC-9

Title
Anacapri Francal

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
A special motion piece created for Ancapri's showroom display.

Call Number
620.4. LC-3

Title
I Heart Schutz

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Motion, Music, Art Direction, Retouching

Tags
Videos, Brazil, Animation

About
For the I Heart Schutz campaign, famous bloggers and vloggers were selected to be featured in an online video. I performed the retouching for all of the photos, created the concept of the video and created the soundtrack with Ableton Live.

See also
720.1 LC-1 I Heart Schutz



Call Number
720. LC-1

Title
I Heart Schutz

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Music

Tags
Ableton, DJ Chez Luc, Brazil

About
This was a track I made for an advertisement for Schutz.

See also
620.4. LC-3 I Heart Schutz