The
Public
Library
of Chez Luc

Call Number
111.1. LC-1

Title
Prisoner

Author
Luke Carter

Category
Professional

While at
Empire Design

Client
AMC

Type
Production Design

Tags
Subway

About
With existing assets, I adapted the poster layout in Photoshop to accommodate the dimensions of a subway advertisement.

Call Number
111.2. LC-1

Title
Prisoner

Author
Luke Carter

Category
Professional

While at
Empire Design

Client
AMC

Type
Production Design

Tags
Billboards

About
With existing assets, I adapted the poster layout in Photoshop to accommodate a billboard.

Mockup



On Set Layouts

Call Number
111.2. LC-2

Title
Alto Verão Billboard

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Billboards

About
Time was of the essence at this campaign. As soon as the photographer finished capturing a look, I was on set with my computer to start creating options for Giovanni. I worked with him to perfect the logo work, and start creating layout to present to the client. This the billboard that we worked on.

Call Number
111.3. LC-1

Title
Prisoner

Author
Luke Carter

Category
Professional

While at
Empire Design

Client
AMC

Type
Production Design

Tags
Telephone Kiosks, Subway

About
With existing assets, I adapted the poster layout in Photoshop to accomodate a telephone kiosk.

Call Number
112. LC-6

Title
Barcode

Author
Luke Carter

Category
Freelance

Client
École Spéciale D'Architecture

Type
Production Design

Tags
Journals, Freelance

About
I created the barcode Asset for one of École Spéciale d'Architecture's journals.

Call Number
113.1. LC-9

Title
Studio TLMS

Author
Luke Carter

Category
Professional

While at
Estudia

Client
Studio TLMS

Type
Production Design

Tags
Logos

About
Logo study for a client presentation.

Call Number
114. LC-6

Title
The Prisoner

Author
Luke Carter

Category
Professional

While at
Empire Design

Client
AMC

Type
Production Design

Tags
Posters

About
Final artwork for The Prisoner - poster size.

Video

Call Number
114.1. LC-1

Title
Schutz Band Flyers

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Production Design

Tags
Signs

About
I was a production assistant on a photo shoot for Schutz in São Paulo Brazil. Art Direction by Giovanni Bianco. Video by Gabriel Dietrich. Production by Piera Paula.

Call Number
115. LC-5

Title
Pedro Lourenco

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Pedro Lourenco

Type
Production Design

Tags
Invitations

About
Print mechanical preparation for invitation to Pedro Lourenco's show.

Call Number
116.5. LC-3

Title
Alto Verão Pocket Cover

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Catalogs, Covers

About
This is catalog cover I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Call Number
116.6. LC-1

Title
Vivara 121212 Promotion

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Brazil, Window Displays

About
I designed window stickers for Vivara's 121212 promotion. The Logo was provided.

Call Number
116.6. LC-8

Title
Vivara Display

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Brazil, Window Displays

About
I went to one of Vivara's locations to oversee the installation of a display that I have sent for production.



Postcard and Envelope



Layouts

Call Number
116.7. LC-4

Title
Alto Verão Direct Mail

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Advertisements

About
This is an direct mail piece that I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.



Presentation

Call Number
116.7. LC-5

Title
Semana Ouro Mala Direta

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Vivara Semana Ouro, Brazil, Direct Mail

About
This is a direct mail piece I created for Vivara's 2012 Semana Ouro campaign.

Call Number
116.8. LC-1

Title
Vivara January Panels

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Brazil, Store Display

About
These are the many designs I adapted for Vivara's in store displays.

Mockups



Call Number
116.8. LC-2

Title
Alto Verão Display

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Advertisements

About
This is an A4 store display that I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Call Number
117.1. LC-1

Title
Pepe Jeans

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Pepe Jeans

Type
Production Design

Tags
New York, Advertisements

About
I prepared the print mechanicals for delivery for this Pepe Jeans advertisement. I placed the final artwork and retouched logos.




Call Number
117.1. LC-5

Title
Vivara Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Brazil, Advertisements

About
I was reponsible for creating the print mechanicals for these advertisments. I placed the high resolution photogaphy in the mechanical and was responsible for approving all proofs.

Mockups



Double Layouts

On Set Layouts - Singles



Double Layout Options - Unused

Call Number
117.1. LC-6

Title
Alto Verão Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Advertisements

About
Time was of the essence at this campaign. As soon as the photographer finished capturing a look, I was on set with my computer to start creating options for Giovanni. These are the on set and final advertisements that we worked on.

Call Number
117.1. LC-7

Title
Caras Ad

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Vivara Semana Ouro, Brazil, Direct Mail

About
This is an advertisemtn I created for Cara's magazine for Vivara's Semana Ouro campigan in 2012.Vivara's 2012 Semana Ouro campaign.

Call Number
117.2. LC-1

Title
RG Sophie

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
RG Magazine

Type
Production Design

Tags
Brazil, Editorials

About
I placed the final artwork in the layout and flowed in all final text.



Final Cover
Call Number
117.2. LC-2

Title
RG Cauã

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
RG Magazine

Type
Production Design, Design

Tags
Brazil, Editorials

About
I created options for Giovanni to review for the cover and layout. Some of my photo choices were included in the final layout. I prepared the final layout and placed the final artwork.



Final Cover
Call Number
117.2. LC-3

Title
RG Angelica

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
RG Magazine

Type
Production Design, Design

Tags
Brazil, Editorials

About
I created options for Giovanni to review for the cover and layout. The photo I choose was used for the cover. I prepared the final layout and placed the final artwork.

Call Number
117.2. LC-4

Title
Vogue 30 Gisele 10

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vogue Brazil

Type
Production Design, Design

Tags
Brazil, Magazines

About
Studio GB65 was invited to design a special edition of Vogue Brazil. It celebrated Vogue Brazil's 30th anniversary and the 10th anniversary of Gisele's modeling career. After a couple long nights in the studio I flew to Brazil to help direct the Vogue Brazil design team. I had the opportunity to design several spreads. This was the first time that my name was in a magazine, a big deal for me.

Time Lapse of Designing.



Time Lapse. I prepared each of the text details before hand to ensure consistency.





Call Number
117.3. LC-2

Title
Cadeu

Author
Luke Carter

Category
Freelance

Client
Cadeu

Type
Production Design, Design

Tags
Brazil, Catalogs

About
I flowed in final images and text for several catalogs for Cadeu. I also approved the final proofs for the catalogs.

Cover



Call Number
117.4. LC-2

Title
Hausfrau

Author
Luke Carter

Category
Freelance

Client
Hausfrau

Type
Production Design, Design

Tags
Magazines

About
I flowed in text and placed photography based off of a template provided by the client.





Call Number
119. LC-1

Title
Alto Verão Newspaper Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Newspaper, Advertisements

About
These are newspaper ads I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Layout



Mockups

Call Number
119. LC-2

Title
Semana Ouro Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Vivara Semana Ouro, Brazil, Newspaper

About
These are newspapers ads I created for Vivara's 2012 Semana Ouro Campaign.

Call Number
121.12. LC-2

Title
Amex Plenti

Author
Luke Carter

Category
Professional

While at
Huge

Client
American Express

Type
Production Design, Web Design

Tags
Websites, Finance

About
A site I created using the style guidelines.

Call Number
121.12. LC-3

Title
Amex Ticketmaster

Author
Luke Carter

Category
Professional

While at
Huge

Client
American Express

Type
Production Design, Web Design

Tags
Websites, Receipts

About
I edited the receipt confirmation page for American's Express' checkout flow.

FAQ Page











Call Number
121.12. LC-35

Title
Nestle.com

Author
Luke Carter

Category
Professional

While at
Huge

Client
Nestle

Type
Web Design, Production Design

Tags
Websites

About
While at Huge I created layout options for Nestle. I worked closely with the Project Manager on the account, producing a myriad of options for their review. Since Nestle is a larger corporation each edit or change had to be mocked up for internal approval. I also designed new content, but stayed within the provided style guidelines.

Call Number
121.12. LC-39

Title
Pheonix House

Author
Luke Carter

Category
Professional

While at
Huge

Client
Pheonix House

Type
Web Design, Production Design

Tags
Websites

About
Under the direction and guidance of lead Visual Designer and Art Director, I took wireframes and content and created final designs for this site.

Call Number
121.12. LC-7

Title
ASME

Author
Luke Carter

Category
Professional

While at
Huge

Client
ASME

Type
Production Design

Tags
Websites

About
I updated a layout with next and images. I also created a mockup of each menu state.

Call Number
121.2. LC-1

Title
Kick Ass Banners

Author
Luke Carter

Category
Professional

While at
Empire Design

Client
Kick Ass

Type
Production Design

Tags
Banners, Flash

About
Using existing artwork, I created static and animated ads.












Call Number
121.2. LC-4

Title
Alto Verão Banners

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Banners, Fashion

About
These are banner ads I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Call Number
121.3. LC-5

Title
Nestle Updates

Author
Luke Carter

Category
Professional

While at
Huge

Client
Nestle

Type
Production Design

Tags
HTML Emails

About
I updated the new logo and did slight copy and design edits.

Call Number
121.3. LC-6

Title
Vivara 121212

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
HTML Emails

About
I created an HTML e-mail design for Vivara's 121212 promotion.









Call Number
121.41. LC-1

Title
Budweiser Big Time

Author
Luke Carter

Category
Professional

While at
Huge

Client
Budweiser

Type
Production Design

Tags
Facebook, Social Media

About
I created multiple options and designs for Budweiser's Big Time Facebook Campaign.

Call Number
121.41. LC-2

Title
Pepsi Facebook

Author
Luke Carter

Category
Professional

While at
Huge

Client
Pepsi

Type
Production Design

Tags
Facebook, Social Media

About
I created a variety of layouts for Pepsi's Skinny Can campaign using existing assets and their Style Guidelines.

Call Number
121.5. LC-1

Title
Maybelline Calendar Numbers

Author
Luke Carter

Category
Professional

While at
Huge

Client
Maybelline

Type
Production Design

Tags
Assets

About
Creating assets is a big part of a Production Designer's job. I used a photoshop action to quickly put together a sprite for Maybelline's calendar.





Call Number
121.5. LC-2

Title
Pottery Barn Teen Hero Images

Author
Luke Carter

Category
Professional

While at
Williams and Sonoma

Client
Pottery Barn Teen

Type
Production Design

Tags
Assets, Websites

About
When new photography was received, I inserted header options into the existing design for the Creative Director's approval.

Call Number
122.1. LC-1

Title
AMEX Interim Style Guide

Author
Luke Carter

Category
Professional

While at
Huge

Client
American Express

Type
Production Design

Tags
Style Guides

About
An interim style guide I created for American Express.

Call Number
122.1. LC-10

Title
Sirius XM

Author
Luke Carter

Category
Professional

While at
Huge

Client
Sirius XM

Type
Production Design

Tags
Style Guides

About
A style guide that I created while at Huge.

Call Number
122.1. LC-11

Title
Target

Author
Luke Carter

Category
Professional

While at
Huge

Client
Target

Type
Production Design

Tags
Style Guides

About
A style guide that I updated while at Huge.

Call Number
122.1. LC-12

Title
United Nations Development Programme

Author
Luke Carter

Category
Professional

While at
Huge

Client
United Nations Development Programme

Type
Production Design

Tags
Style Guides

About
A style guide that I created while at Huge.

Call Number
122.1. LC-2

Title
Four Seasons

Author
Luke Carter

Category
Professional

While at
Huge

Client
Four Seasons

Type
Production Design

Tags
Style Guides

About
An style guide I created for Four Seasons. One of the biggest and most detailed I've ever created.

Call Number
122.1. LC-3

Title
HBO Style Guidelines

Author
Luke Carter

Category
Professional

While at
Huge

Client
HBO

Type
Production Design

Tags
Style Guides

About
A style guide that I refined and updated.

Call Number
122.1. LC-4

Title
Huge TOC

Author
Luke Carter

Category
Professional

While at
Huge

Type
Production Design

Tags
Style Guides, Templates, Table of Contents

About
I created a template in InDesign that automatically used Paragragh and Character styles to automatically populate the Table of Contents using the InDesign TOC feature.

Call Number
122.1. LC-5

Title
JetBlue

Author
Luke Carter

Category
Professional

While at
Huge

Client
JetBlue

Type
Production Design

Tags
Style Guides

About
A style guide that I updated while at Huge.

Call Number
122.1. LC-6

Title
McKinsey

Author
Luke Carter

Category
Professional

While at
Huge

Client
McKinsey

Type
Production Design

Tags
Style Guides

About
A style guide that I updated while at Huge.

Call Number
122.1. LC-7

Title
HouseLogic

Author
Luke Carter

Category
Professional

While at
Huge

Client
HouseLogic

Type
Production Design

Tags
Style Guides

About
A style guide that I updated while at Huge.

Call Number
122.1. LC-8

Title
NBC

Author
Luke Carter

Category
Professional

While at
Huge

Client
NBC

Type
Production Design

Tags
Style Guides

About
A style guide that I created while at Huge.

Call Number
122.1. LC-9

Title
Nestle

Author
Luke Carter

Category
Professional

While at
Huge

Client
Nestle

Type
Production Design

Tags
Style Guides

About
A style guide that I created while at Huge.

Call Number
122.31. LC-1

Title
AMEX Personas

Author
Luke Carter

Category
Professional

While at
Huge

Client
American Express

Type
Production Design

Tags
Presentations, Personas

About
I designed these screens to display the Experience Designers' personas for American Express.

Call Number
122.32. LC-2

Title
Four Seasons Image Costs

Author
Luke Carter

Category
Professional

While at
Huge

Client
Four Seasons

Type
Production Design

Tags
Presentations

About
A presentation I created to present to Four Seasons detailing image costs for their new website design


Call Number
122.32. LC-3

Title
Target Presentation

Author
Luke Carter

Category
Professional

While at
Huge

Client
Target

Type
Production Design

Tags
Presentations

About
Some slides I created for a presentation for Target.

Call Number
122.32. LC-4

Title
Vision On Shoot

Author
Luke Carter

Category
Professional

While at
Vision On

Client
Vision On

Type
Production Design, Design

Tags
Presentations

About
A presentation I designed to present to shoot concept to one of Vision On's clients.

Call Number
122.32. LC-5

Title
Juliana Paes

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
RG Magazine

Type
Production Design

Tags
Presentations, Brazil

About
A presentation I created to present the concept for the shoot for RG Magazine featuring Juliana Pães.

Call Number
122.32. LC-6

Title
Arezzo Prefall

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Presentations, Brazil

About
A presentation I created to present the concept for the pre-fall catalog.

Call Number
122.32. LC-7

Title
Semana Ouro Presentation

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Vivara Semana Ouro, Brazil, Presentations

About
This is a presentation I did for the Semana Ouro campaign's window treatment.

Call Number
122.4. LC-1

Title
Content Strategy Template

Author
Luke Carter

Category
Professional

While at
Huge

Type
Production Design

Tags
Templates

About
A template I created for the Content Strategy team for their client presentation documents.

Call Number
122.4. LC-2

Title
Editorial Strategy Template

Author
Luke Carter

Category
Professional

While at
Huge

Type
Production Design

Tags
Templates

About
A template I created for the Editorial Strategy team for their client presentation documents.



Supplied by the client.

Call Number
122.5. LC-1

Title
Huge Desk Layout

Author
Luke Carter

Category
Professional

While at
Huge

Type
Production Design

Tags
Maps

About
A map I created to show the map of the studio.

Call Number
122.6. LC-1

Title
Schutz Online Catalog

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Production Design

Tags
Catalogs

About
A template I created for Schutz's online Christmas catalog.


Template

Call Number
123. LC-1

Title
Adult Swim

Author
Luke Carter

Category
Professional

While at
Huge

Client
Adult Swim

Type
Production Design

Tags
Assets, IPad Apps

About
I created assets for Adult Swim's iPad app.

Mockups



Call Number
131. LC-3

Title
Estudia

Author
Luke Carter

Category
Professional

While at
Estudia

Client
Mariana Aydar

Type
Production Design

Tags
CDs, Brazil

About
I was responsible for updating the print mechanicals with final high resolution photos. I also flowed in final text and prepared mockups for Giovanni's review.

CD Cover and Label



Final Logo



Videos on how I created the effect.



CD Face



CD Booklet



Back Inlay Print Mechanicals



Unused Concept



Call Number
131. LC-4

Title
Robert Sá

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Robert Sá

Type
Production Design, Design

Tags
CDs, Brazil, Logos

About
This was the first client I worked on when I started at Studio 65 in São Paulo, Brazil. Giovanni was directing the photo shoot and on the set he saw my computer's desktop background. He liked the text treatment that I had written my name in, and had me draw Robert Sá's name with the same treatment. It was pretty cool - my handwriting on a CD! I also did the Production Design for the booklet, CD Cover and CD Label. I placed final text and high resolution photos in the print mechanicals and oversaw the print mechanical release.