The
Public
Library
of Chez Luc

Mockup



On Set Layouts

Call Number
111.2. LC-2

Title
Alto Verão Billboard

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Billboards

About
Time was of the essence at this campaign. As soon as the photographer finished capturing a look, I was on set with my computer to start creating options for Giovanni. I worked with him to perfect the logo work, and start creating layout to present to the client. This the billboard that we worked on.

Call Number
116.5. LC-1

Title
Arezzo Pocket Cover

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Design

Tags
Covers, Catalogs, Brazil

About
Ideas for Arezzo Pocket Cover

Call Number
116.5. LC-3

Title
Alto Verão Pocket Cover

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Catalogs, Covers

About
This is catalog cover I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Call Number
116.6. LC-2

Title
Liquidação

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Design

Tags
Brazil, Window Displays

About
These are some unused concepts for a window display for Arezzo advertising a sale.

Call Number
116.6. LC-6

Title
Arezzo Liquidação

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Design

Tags
Brazil, Window Displays

About
A window sticker I designed.



Call Number
116.6. LC-7

Title
Hot Summer Week

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Design

Tags
Brazil, Window Displays

About
A presentation I created showing options for an A4 Window Display.



Postcard and Envelope



Layouts

Call Number
116.7. LC-4

Title
Alto Verão Direct Mail

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Advertisements

About
This is an direct mail piece that I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Mockups



Call Number
116.8. LC-2

Title
Alto Verão Display

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Advertisements

About
This is an A4 store display that I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Mockups



Double Layouts

On Set Layouts - Singles



Double Layout Options - Unused

Call Number
117.1. LC-6

Title
Alto Verão Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Advertisements

About
Time was of the essence at this campaign. As soon as the photographer finished capturing a look, I was on set with my computer to start creating options for Giovanni. These are the on set and final advertisements that we worked on.





Call Number
119. LC-1

Title
Alto Verão Newspaper Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Newspaper, Advertisements

About
These are newspaper ads I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.












Call Number
121.2. LC-4

Title
Alto Verão Banners

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Banners, Fashion

About
These are banner ads I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Call Number
122.32. LC-6

Title
Arezzo Prefall

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Presentations, Brazil

About
A presentation I created to present the concept for the pre-fall catalog.

Call Number
123. LC-2

Title
Arezzo iPad App

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Design

Tags
Brazil, IPad Apps

About
This is a concept for an app for Arezzo's employees to check their current stock.

Call Number
620.2. LC-1

Title
Arezzo Festas

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created a video for Arezzo's window and in-store displays.

Call Number
620.2. LC-11

Title
Arezzo Stripes

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
A video for one of Arezzo's campaigns.

Call Number
620.2. LC-2

Title
Arezzo Maes

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created a video for Arezzo's window and in-store displays for their Mother's Day campaign.

Call Number
620.2. LC-3

Title
Arezzo Namorados

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created a video for Arezzo's window and in-store displays for their Valentine's Day campaign.



A time lapse video of me doing this project set to Daft Punk’s “Too Long.”



A video capturing my video in the store.

Call Number
620.2. LC-6

Title
Arezzo Liquidação

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation, Time Lapse

About
I created a video for Arezzo's window and in-store displays.