The
Public
Library
of Chez Luc

Directing a Glamazon.



Call Number
010.23. LC-1

Title
Aremo

Author
Luke Carter

Category
Professional

Type
Design, Web Design, Art Direction, Retouching

Tags
Work History, Brazil

About
I was the Head of Design at an
e-commerce startup. I did everything - design, retouching, art direction - you name it.

Call Number
111.1. LC-1

Title
Prisoner

Author
Luke Carter

Category
Professional

While at
Empire Design

Client
AMC

Type
Production Design

Tags
Subway

About
With existing assets, I adapted the poster layout in Photoshop to accommodate the dimensions of a subway advertisement.

Call Number
111.2. LC-1

Title
Prisoner

Author
Luke Carter

Category
Professional

While at
Empire Design

Client
AMC

Type
Production Design

Tags
Billboards

About
With existing assets, I adapted the poster layout in Photoshop to accommodate a billboard.

Mockup



On Set Layouts

Call Number
111.2. LC-2

Title
Alto Verão Billboard

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Billboards

About
Time was of the essence at this campaign. As soon as the photographer finished capturing a look, I was on set with my computer to start creating options for Giovanni. I worked with him to perfect the logo work, and start creating layout to present to the client. This the billboard that we worked on.

Call Number
111.3. LC-1

Title
Prisoner

Author
Luke Carter

Category
Professional

While at
Empire Design

Client
AMC

Type
Production Design

Tags
Telephone Kiosks, Subway

About
With existing assets, I adapted the poster layout in Photoshop to accomodate a telephone kiosk.

Call Number
112. LC-1

Title
ESA Architecture Journal

Author
Luke Carter

Category
Professional

Client
École Spéciale D'Architecture

Type
Design

Tags
Journals, Freelance

About
I created a design system for Ecole Spéciale d'Architecture's monthly journal.

Call Number
112. LC-2

Title
HN Member Handbook

Author
Luke Carter

Category
Professional

While at
Catch 24

Client
Health Net

Type
Design

Tags
Journals

About
Using Health Net's existing Style Guidelines, I create a handbook for Health Net's Members.

Call Number
112. LC-3

Title
Huge Digital Transformation

Author
Luke Carter

Category
Professional

While at
Huge

Type
Design

Tags
Pamphlets

About
Design for a client meeting pamphlet.

Call Number
112. LC-4

Title
Schutz Training Manual

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Design

Tags
Covers

About
Cover design for Schutz's Training Manual.

Call Number
113.1. LC-1

Title
Men's Style.com Logo Research

Author
Luke Carter

Category
Professional

While at
Huge

Client
Style.com

Type
Design

Tags
Logos

About
At my first internship at Huge in 2001, one of my tasks was to create a color study based off current trends. Then I created different versions of the color and applied found colors to the logo variations I created.

Call Number
113.1. LC-4

Title
Health Net Medicare Programs

Author
Luke Carter

Category
Professional

While at
Catch 24

Client
Health Net

Type
Design

Tags
Logos

About
Simples logo I've ever done. Health Net merely wanted Medicare Programs to show up under their current logo.

Call Number
113.1. LC-8

Title
Parsons Music Festival

Author
Luke Carter

Category
Professional

While at
Academy of Art

Type
Design

Tags
Logos

About
This was a quick logo I made for some class materials for my students at the Academy of Art. I wish Parsons would put on a music festival!

Call Number
113.1. LC-9

Title
Studio TLMS

Author
Luke Carter

Category
Professional

While at
Estudia

Client
Studio TLMS

Type
Production Design

Tags
Logos

About
Logo study for a client presentation.

Call Number
113.2. LC-1

Title
Catch 24

Author
Luke Carter

Category
Professional

While at
Catch 24

Type
Design

Tags
Business Cards

About
The card I designed for myself while at Catch 24.

Call Number
113.2. LC-5

Title
Vision On

Author
Luke Carter

Category
Professional

While at
Vision On

Type
Design

Tags
Business Cards

About
Done while at temping at Vision On, a retouching firm. I created a business card design using their existing style guidelines - font and logo.

Front



Back

Call Number
113.2. LC-7

Title
Hotel Dora Espelho

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Hotel Dora Espelho

Type
Design

Tags
Logos, Hotels, Brazil

About
I created a logo and business card for a Pousada in Brazil, Hotel Dora Espelho

Call Number
113.3. LC-1

Title
Catch 24

Author
Luke Carter

Category
Professional

While at
Catch 24

Type
Design

Tags
Letterhead

About
Letterhead Design for Catch 24

Call Number
113.5. LC-1

Title
Light Test

Author
Luke Carter

Category
Professional

Type
Design

Tags
Invoices

About
Invoice Design for Light Test

Call Number
113.6. LC-1

Title
Hotel Dora Espelho

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Hotel Dora Espelho

Type
Design

Tags
Envelopes, Brazil

About
Envelope Design for Hotel Dora Espelho

Call Number
113.7. LC-1

Title
Vision On

Author
Luke Carter

Category
Professional

Type
Design

Tags
Documents

About
General Document Design for Vision On

Call Number
114. LC-2

Title
Workshop Poster

Author
Luke Carter

Category
Professional

While at
Huge

Type
Design

Tags
Posters

About
Some posters I made for Huge Studio

Call Number
114. LC-6

Title
The Prisoner

Author
Luke Carter

Category
Professional

While at
Empire Design

Client
AMC

Type
Production Design

Tags
Posters

About
Final artwork for The Prisoner - poster size.

Video

Call Number
114.1. LC-1

Title
Schutz Band Flyers

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Production Design

Tags
Signs

About
I was a production assistant on a photo shoot for Schutz in São Paulo Brazil. Art Direction by Giovanni Bianco. Video by Gabriel Dietrich. Production by Piera Paula.

Call Number
115. LC-2

Title
ABEST

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
ABEST

Type
Design

Tags
Invitations

About
Design for ABEST. Creative Director: Giovanni Bianco

Call Number
115. LC-4

Title
Nick Lampson

Author
Luke Carter

Category
Professional

While at
Jeff Koons

Type
Design

Tags
Invitations

About
Invitation Design for an event hosted by Jeff Koons

Call Number
115. LC-5

Title
Pedro Lourenco

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Pedro Lourenco

Type
Production Design

Tags
Invitations

About
Print mechanical preparation for invitation to Pedro Lourenco's show.

Call Number
115. LC-6

Title
Israel Day Parade

Author
Luke Carter

Category
Professional

While at
Marshal Harber Studio

Type
Design

Tags
Invitations

About
Invitation Design for Israel Day Parade

Call Number
116.0. LC-1

Title
Vision On Binder Covers

Author
Luke Carter

Category
Professional

While at
Vision On

Type
Design

Tags
Promotional Materials

About
Binder Cover Designs

Call Number
116.0. LC-2

Title
Despicable Me Maze

Author
Luke Carter

Category
Professional

While at
Empire Design

Client
Universal Pictures

Type
Design

Tags
Promotional Materials

About
Under the direction of the Creative Director, I used existing artwork and composited the maze and set the type.

Call Number
116.0. LC-3

Title
Mediabistro Bookmark

Author
Luke Carter

Category
Professional

While at
Mediabistro

Type
Design

Tags
Promotional Materials

About
Bookmark Design

Call Number
116.0. LC-5

Title
Stencil Deign

Author
Luke Carter

Category
Professional

While at
Vision On

Type
Design

Tags
Promotional Materials

About
Stencil Design for Vision On

Call Number
116.0. LC-6

Title
Sticker Design

Author
Luke Carter

Category
Professional

While at
Vision On

Type
Design

Tags
Promotional Materials

About
Sticker Design for Vision On

Call Number
116.2. LC-1

Title
Press Kit for AMC's Rubicon

Author
Luke Carter

Category
Professional

While at
Empire Design

Client
AMC

Type
Design

Tags
Press Kits

About
Press Kit for AMC's Rubicon

Call Number
116.2. LC-2

Title
Vision On Press Kit

Author
Luke Carter

Category
Professional

While at
Vision On

Type
Design

Tags
Press Kits

About
Vision On Press Kit

Call Number
116.3. LC-1

Title
Medicare Folder

Author
Luke Carter

Category
Professional

While at
Catch 24

Client
Health Net

Type
Design

Tags
Folders

About
Folder for Health Net's Medicare Program

Call Number
116.4. LC-1

Title
Medicare Signup Forms

Author
Luke Carter

Category
Professional

While at
Catch 24

Client
Health Net

Type
Design

Tags
Forms

About
Forms for Health Net's Medicare Program

Call Number
116.5. LC-1

Title
Arezzo Pocket Cover

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Design

Tags
Covers, Catalogs, Brazil

About
Ideas for Arezzo Pocket Cover

Call Number
116.5. LC-2

Title
Promotional Book for Huge

Author
Luke Carter

Category
Professional

While at
Huge

Type
Design

Tags
Workbook

About
As the fisrt intern at Huge Inc LLC, I helped design their promotional workbook.

Call Number
116.5. LC-3

Title
Alto Verão Pocket Cover

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Catalogs, Covers

About
This is catalog cover I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Call Number
116.6. LC-1

Title
Vivara 121212 Promotion

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Brazil, Window Displays

About
I designed window stickers for Vivara's 121212 promotion. The Logo was provided.

Call Number
116.6. LC-2

Title
Liquidação

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Design

Tags
Brazil, Window Displays

About
These are some unused concepts for a window display for Arezzo advertising a sale.



Unused Concepts

Call Number
116.6. LC-3

Title
Vivara 12x Window Sticker

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Brazil, Window Sticker

About
I designed a window sticker for Vivara's promotion.



Call Number
116.6. LC-4

Title
Vivara Carnaval Vitrine

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Brazil, Window Sticker

About
I designed a window sticker for Vivara's promotion.

Call Number
116.6. LC-5

Title
Anacapri Promoção

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Design

Tags
Brazil, Window Displays

About
A window sticker and window display I designed. A campaign I was national campaign that I am very proud of.

Call Number
116.6. LC-6

Title
Arezzo Liquidação

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Design

Tags
Brazil, Window Displays

About
A window sticker I designed.



Call Number
116.6. LC-7

Title
Hot Summer Week

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Design

Tags
Brazil, Window Displays

About
A presentation I created showing options for an A4 Window Display.

Call Number
116.6. LC-8

Title
Vivara Display

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Brazil, Window Displays

About
I went to one of Vivara's locations to oversee the installation of a display that I have sent for production.

Call Number
116.7. LC-1

Title
Vivara Christmas Card

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Brazil, Emails

About
Christmas e-mail I designed for Vivara

Call Number
116.7. LC-2

Title
121212 Direct Mail Promotion

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Brazil, Direct Mail

About
Direct mail piece for Vivara.



Postcard and Envelope



Layouts

Call Number
116.7. LC-4

Title
Alto Verão Direct Mail

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Advertisements

About
This is an direct mail piece that I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.



Presentation

Call Number
116.7. LC-5

Title
Semana Ouro Mala Direta

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Vivara Semana Ouro, Brazil, Direct Mail

About
This is a direct mail piece I created for Vivara's 2012 Semana Ouro campaign.

Call Number
116.8. LC-1

Title
Vivara January Panels

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Brazil, Store Display

About
These are the many designs I adapted for Vivara's in store displays.

Mockups



Call Number
116.8. LC-2

Title
Alto Verão Display

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Advertisements

About
This is an A4 store display that I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Call Number
117.1. LC-1

Title
Pepe Jeans

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Pepe Jeans

Type
Production Design

Tags
New York, Advertisements

About
I prepared the print mechanicals for delivery for this Pepe Jeans advertisement. I placed the final artwork and retouched logos.

Call Number
117.1. LC-2

Title
Caras Magazine

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Brazil, Advertisements

About
I designed the advertisement for Vivara's 121212 promotion. I prepared the print mechanicals and approved the final proof before printing.

Design Concepts

Call Number
117.1. LC-3

Title
Caras Magazine

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Brazil, Advertisements

About
Concepts and final advertisements for Vivara for Caras Magazine. I prepared the print mechanicals and approved the final proof before printing.




Call Number
117.1. LC-5

Title
Vivara Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Brazil, Advertisements

About
I was reponsible for creating the print mechanicals for these advertisments. I placed the high resolution photogaphy in the mechanical and was responsible for approving all proofs.

Mockups



Double Layouts

On Set Layouts - Singles



Double Layout Options - Unused

Call Number
117.1. LC-6

Title
Alto Verão Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Advertisements

About
Time was of the essence at this campaign. As soon as the photographer finished capturing a look, I was on set with my computer to start creating options for Giovanni. These are the on set and final advertisements that we worked on.

Call Number
117.1. LC-7

Title
Caras Ad

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Vivara Semana Ouro, Brazil, Direct Mail

About
This is an advertisemtn I created for Cara's magazine for Vivara's Semana Ouro campigan in 2012.Vivara's 2012 Semana Ouro campaign.

Call Number
117.2. LC-1

Title
RG Sophie

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
RG Magazine

Type
Production Design

Tags
Brazil, Editorials

About
I placed the final artwork in the layout and flowed in all final text.



Final Cover
Call Number
117.2. LC-2

Title
RG Cauã

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
RG Magazine

Type
Production Design, Design

Tags
Brazil, Editorials

About
I created options for Giovanni to review for the cover and layout. Some of my photo choices were included in the final layout. I prepared the final layout and placed the final artwork.



Final Cover
Call Number
117.2. LC-3

Title
RG Angelica

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
RG Magazine

Type
Production Design, Design

Tags
Brazil, Editorials

About
I created options for Giovanni to review for the cover and layout. The photo I choose was used for the cover. I prepared the final layout and placed the final artwork.

Call Number
117.2. LC-4

Title
Vogue 30 Gisele 10

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vogue Brazil

Type
Production Design, Design

Tags
Brazil, Magazines

About
Studio GB65 was invited to design a special edition of Vogue Brazil. It celebrated Vogue Brazil's 30th anniversary and the 10th anniversary of Gisele's modeling career. After a couple long nights in the studio I flew to Brazil to help direct the Vogue Brazil design team. I had the opportunity to design several spreads. This was the first time that my name was in a magazine, a big deal for me.





Call Number
119. LC-1

Title
Alto Verão Newspaper Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Newspaper, Advertisements

About
These are newspaper ads I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Layout



Mockups

Call Number
119. LC-2

Title
Semana Ouro Ads

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Vivara Semana Ouro, Brazil, Newspaper

About
These are newspapers ads I created for Vivara's 2012 Semana Ouro Campaign.

Call Number
121.12. LC-2

Title
Amex Plenti

Author
Luke Carter

Category
Professional

While at
Huge

Client
American Express

Type
Production Design, Web Design

Tags
Websites, Finance

About
A site I created using the style guidelines.

View Set 1 Click anywhere to view background options


View Set 2


View Set 3


View Set 4


Call Number
121.12. LC-23

Title
Huge Blog

Author
Luke Carter

Category
Professional

While at
Huge

Client
Huge Blog

Type
Design

Tags
Websites

About
I had an idea to create a forum/wordpress blog while at Huge in 2010. I had fun with the background options.



Concept

Call Number
121.12. LC-24

Title
Huge Status

Author
Luke Carter

Category
Professional

While at
Huge

Type
Design

Tags
Websites, Ideas

About
This is an idea for a site that allows project managers to see which resources are available. At HUGE people were often available, while others had too much to do. This tool allows designers to check-in and out, and for project mangers to search for available designers with the required skillsets.

Call Number
121.12. LC-29

Title
Keyboard Shortcuts

Author
Luke Carter

Category
Professional

While at
Huge

Type
Web Design

Tags
Websites, Keyboard Shortcuts

About
A site I made to illlustrate a set of custom Photoshop Keyboard Shortcuts

Call Number
121.12. LC-3

Title
Amex Ticketmaster

Author
Luke Carter

Category
Professional

While at
Huge

Client
American Express

Type
Production Design, Web Design

Tags
Websites, Receipts

About
I edited the receipt confirmation page for American's Express' checkout flow.

Header Design

Call Number
121.12. LC-31

Title
light-test.com

Author
Luke Carter

Category
Professional

While at
Greg Kadel

Client
Luke Lanter

Type
Web Design

Tags
Websites, Wordpress

About
I designed and programmed a Wordpress blog for Luke Lanter. He had the idea to make a blog where photograher's assistants would upload their test shots. It was a fun project.

Mechanical for Programmer

Call Number
121.12. LC-32

Title
Management + Artists

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Management + Artists

Type
Web Design

Tags
Websites, Fashion

About
I designed a portfolio site for the talent management agency Management + Artists. Yes, Management is misspelled in the wireframe, whoops!

FAQ Page











Call Number
121.12. LC-35

Title
Nestle.com

Author
Luke Carter

Category
Professional

While at
Huge

Client
Nestle

Type
Web Design, Production Design

Tags
Websites

About
While at Huge I created layout options for Nestle. I worked closely with the Project Manager on the account, producing a myriad of options for their review. Since Nestle is a larger corporation each edit or change had to be mocked up for internal approval. I also designed new content, but stayed within the provided style guidelines.

Call Number
121.12. LC-39

Title
Pheonix House

Author
Luke Carter

Category
Professional

While at
Huge

Client
Pheonix House

Type
Web Design, Production Design

Tags
Websites

About
Under the direction and guidance of lead Visual Designer and Art Director, I took wireframes and content and created final designs for this site.

Call Number
121.12. LC-52

Title
Honey Info

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Web Design, Code

Tags
Websites

About
A site I created to advertise the Honey Pilot at Airbnb

Call Number
121.12. LC-53

Title
Honey Prepilot

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Web Design, Code

Tags
Websites

About
A site I created to advertise the Honey Prepilot at Airbnb

Call Number
121.12. LC-54

Title
Office City Page

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Web Design, Code

Tags
Websites

About
A concept I designed at Airbnb, a page with information about our cities in each office.

Call Number
121.12. LC-7

Title
ASME

Author
Luke Carter

Category
Professional

While at
Huge

Client
ASME

Type
Production Design

Tags
Websites

About
I updated a layout with next and images. I also created a mockup of each menu state.

Call Number
121.2. LC-1

Title
Kick Ass Banners

Author
Luke Carter

Category
Professional

While at
Empire Design

Client
Kick Ass

Type
Production Design

Tags
Banners, Flash

About
Using existing artwork, I created static and animated ads.

Skyscrapers


300x300 Banner
250x250 Banners
Site Mockup

Call Number
121.2. LC-2

Title
Aremo Banners

Author
Luke Carter

Category
Professional

While at
Aremo

Type
Design, Art Direction, Retouching

Tags
Banners, Fashion

About
At Aremo, I was the Director of Design. I art directed these photo shoots, performed all retouching and designed banners for the web site. The collection was in it's initial stages so it was hard to work with but I made the best of it. (Aremo is currently named Amaro.)












Call Number
121.2. LC-4

Title
Alto Verão Banners

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Arezzo High Summer 2011, Brazil, Banners, Fashion

About
These are banner ads I created for Arezzo's 2011 Alto Verão (High Summer) Campaign.

Call Number
121.3. LC-2

Title
Light-Test.com

Author
Luke Carter

Category
Professional

While at
Greg Kadel

Client
Luke Lanter

Type
Design

Tags
HTML Emails

About
An HTML e-mail design to announce the launch of Light-Test.com

Call Number
121.3. LC-5

Title
Nestle Updates

Author
Luke Carter

Category
Professional

While at
Huge

Client
Nestle

Type
Production Design

Tags
HTML Emails

About
I updated the new logo and did slight copy and design edits.

Call Number
121.3. LC-6

Title
Vivara 121212

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
HTML Emails

About
I created an HTML e-mail design for Vivara's 121212 promotion.









Call Number
121.41. LC-1

Title
Budweiser Big Time

Author
Luke Carter

Category
Professional

While at
Huge

Client
Budweiser

Type
Production Design

Tags
Facebook, Social Media

About
I created multiple options and designs for Budweiser's Big Time Facebook Campaign.

Call Number
121.41. LC-10

Title
Detahle Poderosa

Author
Luke Carter

Category
Professional

While at
Editoria Trip

Client
C&A

Type
Design

Tags
Facebook, Social Media, Brazil, Time Lapse

About
A post I created for C&A's facebook page.

Call Number
121.41. LC-11

Title
Issa

Author
Luke Carter

Category
Professional

While at
Editoria Trip

Client
C&A

Type
Design

Tags
Facebook, Social Media, Brazil, Time Lapse

About
A post I created for C&A's facebook page.

Call Number
121.41. LC-12

Title
Corua Mania

Author
Luke Carter

Category
Professional

While at
Editoria Trip

Client
C&A

Type
Design

Tags
Facebook, Social Media, Brazil, Time Lapse, Retouching

About
A post I created for C&A's facebook page.

Call Number
121.41. LC-13

Title
Fofo Fighters

Author
Luke Carter

Category
Professional

While at
Debaser

Client
Fofo

Type
Design

Tags
Facebook, Social Media, Brazil

About
A post I created for Fofo's facebook page.

Call Number
121.41. LC-2

Title
Pepsi Facebook

Author
Luke Carter

Category
Professional

While at
Huge

Client
Pepsi

Type
Production Design

Tags
Facebook, Social Media

About
I created a variety of layouts for Pepsi's Skinny Can campaign using existing assets and their Style Guidelines.

Call Number
121.41. LC-3

Title
Arrase-se

Author
Luke Carter

Category
Professional

While at
Editoria Trip

Client
C&A

Type
Design

Tags
Facebook, Social Media, Time Lapse, Brazil

About
A facebook post I created for C&A.

Call Number
121.41. LC-4

Title
Peca Chave

Author
Luke Carter

Category
Professional

While at
Editoria Trip

Client
C&A

Type
Design

Tags
Facebook, Social Media, Brazil

About
A facebook post I created for C&A.

Call Number
121.41. LC-5

Title
Vermelho e Preto

Author
Luke Carter

Category
Professional

While at
Editoria Trip

Client
C&A

Type
Design

Tags
Facebook, Social Media, Brazil

About
A facebook post I created for C&A.

Call Number
121.41. LC-6

Title
Balada Sexy

Author
Luke Carter

Category
Professional

While at
Editoria Trip

Client
C&A

Type
Design

Tags
Facebook, Social Media, Brazil

About
A facebook post I created for C&A.

Call Number
121.41. LC-7

Title
Solte Suas Feras

Author
Luke Carter

Category
Professional

While at
Editoria Trip

Client
C&A

Type
Design

Tags
Facebook, Social Media, Brazil

About
A facebook post I created for C&A.

Call Number
121.41. LC-8

Title
Playname

Author
Luke Carter

Category
Professional

While at
Editoria Trip

Client
C&A

Type
Design

Tags
Facebook, Social Media, Brazil

About
A facebook post I created for C&A.

Call Number
121.41. LC-9

Title
Seda

Author
Luke Carter

Category
Professional

While at
Debaser

Client
Seda

Type
Design

Tags
Facebook, Social Media, Brazil, Time Lapse

About
A time lapse of a couple designs created for Seda, a haircare brand in Brazil.

Call Number
121.42. LC-2

Title
Blue Jacket

Author
Luke Carter

Category
Professional

While at
Editoria Trip

Client
C&A

Type
Design, Retouching

Tags
Instagram, Brazil, Retouching, Time Lapse

About
I created posts for C&A's Instagram Feed. It was a good study in designing fast.

Call Number
121.42. LC-3

Title
Por x Listras

Author
Luke Carter

Category
Professional

While at
Editoria Trip

Client
C&A

Type
Design, Retouching

Tags
Instagram, Brazil, Retouching, Time Lapse

About
I created posts for C&A's Instagram Feed. It was a good study in designing fast.

Call Number
121.42. LC-4

Title
Ponta do Pé

Author
Luke Carter

Category
Professional

While at
Editoria Trip

Client
C&A

Type
Design

Tags
Instagram, Brazil, Retouching

About
I created posts for C&A's Instagram Feed. It was a good study in designing fast.

Call Number
121.42. LC-5

Title
Turbine o Look

Author
Luke Carter

Category
Professional

While at
Editoria Trip

Client
C&A

Type
Design

Tags
Instagram, Brazil, Retouching

About
I created posts for C&A's Instagram Feed. It was a good study in designing fast.

Call Number
121.42. LC-6

Title
Rock and Roll

Author
Luke Carter

Category
Professional

While at
Editoria Trip

Client
C&A

Type
Design, Retouching

Tags
Instagram, Brazil, Retouching, Time Lapse

About
I created posts for C&A's Instagram Feed. It was a good study in designing fast. In this time lapse you can see me pay a bill, watch a video and talk to my friend about it lol.

Call Number
121.42. LC-7

Title
Saia Lapis

Author
Luke Carter

Category
Professional

While at
Editoria Trip

Client
C&A

Type
Design, Retouching

Tags
Instagram, Brazil, Retouching, Time Lapse

About
I created posts for C&A's Instagram Feed. It was a good study in designing fast.

Call Number
121.5. LC-1

Title
Maybelline Calendar Numbers

Author
Luke Carter

Category
Professional

While at
Huge

Client
Maybelline

Type
Production Design

Tags
Assets

About
Creating assets is a big part of a Production Designer's job. I used a photoshop action to quickly put together a sprite for Maybelline's calendar.





Call Number
121.5. LC-2

Title
Pottery Barn Teen Hero Images

Author
Luke Carter

Category
Professional

While at
Williams and Sonoma

Client
Pottery Barn Teen

Type
Production Design

Tags
Assets, Websites

About
When new photography was received, I inserted header options into the existing design for the Creative Director's approval.

Call Number
122.1. LC-1

Title
AMEX Interim Style Guide

Author
Luke Carter

Category
Professional

While at
Huge

Client
American Express

Type
Production Design

Tags
Style Guides

About
An interim style guide I created for American Express.

Call Number
122.1. LC-10

Title
Sirius XM

Author
Luke Carter

Category
Professional

While at
Huge

Client
Sirius XM

Type
Production Design

Tags
Style Guides

About
A style guide that I created while at Huge.

Call Number
122.1. LC-11

Title
Target

Author
Luke Carter

Category
Professional

While at
Huge

Client
Target

Type
Production Design

Tags
Style Guides

About
A style guide that I updated while at Huge.

Call Number
122.1. LC-12

Title
United Nations Development Programme

Author
Luke Carter

Category
Professional

While at
Huge

Client
United Nations Development Programme

Type
Production Design

Tags
Style Guides

About
A style guide that I created while at Huge.

Call Number
122.1. LC-2

Title
Four Seasons

Author
Luke Carter

Category
Professional

While at
Huge

Client
Four Seasons

Type
Production Design

Tags
Style Guides

About
An style guide I created for Four Seasons. One of the biggest and most detailed I've ever created.

Call Number
122.1. LC-3

Title
HBO Style Guidelines

Author
Luke Carter

Category
Professional

While at
Huge

Client
HBO

Type
Production Design

Tags
Style Guides

About
A style guide that I refined and updated.

Call Number
122.1. LC-4

Title
Huge TOC

Author
Luke Carter

Category
Professional

While at
Huge

Type
Production Design

Tags
Style Guides, Templates, Table of Contents

About
I created a template in InDesign that automatically used Paragragh and Character styles to automatically populate the Table of Contents using the InDesign TOC feature.

Call Number
122.1. LC-5

Title
JetBlue

Author
Luke Carter

Category
Professional

While at
Huge

Client
JetBlue

Type
Production Design

Tags
Style Guides

About
A style guide that I updated while at Huge.

Call Number
122.1. LC-6

Title
McKinsey

Author
Luke Carter

Category
Professional

While at
Huge

Client
McKinsey

Type
Production Design

Tags
Style Guides

About
A style guide that I updated while at Huge.

Call Number
122.1. LC-7

Title
HouseLogic

Author
Luke Carter

Category
Professional

While at
Huge

Client
HouseLogic

Type
Production Design

Tags
Style Guides

About
A style guide that I updated while at Huge.

Call Number
122.1. LC-8

Title
NBC

Author
Luke Carter

Category
Professional

While at
Huge

Client
NBC

Type
Production Design

Tags
Style Guides

About
A style guide that I created while at Huge.

Call Number
122.1. LC-9

Title
Nestle

Author
Luke Carter

Category
Professional

While at
Huge

Client
Nestle

Type
Production Design

Tags
Style Guides

About
A style guide that I created while at Huge.

Call Number
122.2. LC-1

Title
G.O.A.T. Illustrations

Author
Luke Carter

Category
Professional

While at
The Arnell Group

Client
G.O.A.T.

Type
Design

Tags
Mockups

About
I created a couple EPS illustrations for G.O.A.T., a food brand.

Call Number
122.2. LC-2

Title
Home Depot Mockup

Author
Luke Carter

Category
Professional

While at
The Arnell Group

Client
Home Depot

Type
Design

Tags
Mockups

About
I created an illustration to show mockup a flow of a customer interaction.



















Call Number
122.2. LC-6

Title
Mother's Day Catalog

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Design

Tags
Mockups

About
This is an explanation I created to illustrate how to assemble the catalog.

Call Number
122.31. LC-1

Title
AMEX Personas

Author
Luke Carter

Category
Professional

While at
Huge

Client
American Express

Type
Production Design

Tags
Presentations, Personas

About
I designed these screens to display the Experience Designers' personas for American Express.

Call Number
122.32. LC-1

Title
Arezzo Project List

Author
Luke Carter

Category
Professional

While at
Studio GB65

Type
Design

Tags
Presentations

About
A quick design I did to present the upcoming projects for Arezzo.

Call Number
122.32. LC-2

Title
Four Seasons Image Costs

Author
Luke Carter

Category
Professional

While at
Huge

Client
Four Seasons

Type
Production Design

Tags
Presentations

About
A presentation I created to present to Four Seasons detailing image costs for their new website design


Call Number
122.32. LC-3

Title
Target Presentation

Author
Luke Carter

Category
Professional

While at
Huge

Client
Target

Type
Production Design

Tags
Presentations

About
Some slides I created for a presentation for Target.

Call Number
122.32. LC-4

Title
Vision On Shoot

Author
Luke Carter

Category
Professional

While at
Vision On

Client
Vision On

Type
Production Design, Design

Tags
Presentations

About
A presentation I designed to present to shoot concept to one of Vision On's clients.

Call Number
122.32. LC-5

Title
Juliana Paes

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
RG Magazine

Type
Production Design

Tags
Presentations, Brazil

About
A presentation I created to present the concept for the shoot for RG Magazine featuring Juliana Pães.

Call Number
122.32. LC-6

Title
Arezzo Prefall

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Production Design

Tags
Presentations, Brazil

About
A presentation I created to present the concept for the pre-fall catalog.

Call Number
122.32. LC-7

Title
Semana Ouro Presentation

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Vivara

Type
Production Design

Tags
Vivara Semana Ouro, Brazil, Presentations

About
This is a presentation I did for the Semana Ouro campaign's window treatment.

Call Number
122.4. LC-1

Title
Content Strategy Template

Author
Luke Carter

Category
Professional

While at
Huge

Type
Production Design

Tags
Templates

About
A template I created for the Content Strategy team for their client presentation documents.

Call Number
122.4. LC-2

Title
Editorial Strategy Template

Author
Luke Carter

Category
Professional

While at
Huge

Type
Production Design

Tags
Templates

About
A template I created for the Editorial Strategy team for their client presentation documents.



Supplied by the client.

Call Number
122.5. LC-1

Title
Huge Desk Layout

Author
Luke Carter

Category
Professional

While at
Huge

Type
Production Design

Tags
Maps

About
A map I created to show the map of the studio.

Call Number
122.6. LC-1

Title
Schutz Online Catalog

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Production Design

Tags
Catalogs

About
A template I created for Schutz's online Christmas catalog.


Template

Call Number
123. LC-1

Title
Adult Swim

Author
Luke Carter

Category
Professional

While at
Huge

Client
Adult Swim

Type
Production Design

Tags
Assets, IPad Apps

About
I created assets for Adult Swim's iPad app.

Call Number
123. LC-2

Title
Arezzo iPad App

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Design

Tags
Brazil, IPad Apps

About
This is a concept for an app for Arezzo's employees to check their current stock.

Call Number
131. LC-2

Title
Broker Resource Manual

Author
Luke Carter

Category
Professional

While at
Catch 24

Client
Health Net

Type
Design

Tags
CD Label

About
I designed a label for Health Net's Broker Resource Manual.

Mockups



Call Number
131. LC-3

Title
Estudia

Author
Luke Carter

Category
Professional

While at
Estudia

Client
Mariana Aydar

Type
Production Design

Tags
CDs, Brazil

About
I was responsible for updating the print mechanicals with final high resolution photos. I also flowed in final text and prepared mockups for Giovanni's review.

CD Cover and Label



Final Logo



Videos on how I created the effect.



CD Face



CD Booklet



Back Inlay Print Mechanicals



Unused Concept



Call Number
131. LC-4

Title
Robert Sá

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Robert Sá

Type
Production Design, Design

Tags
CDs, Brazil, Logos

About
This was the first client I worked on when I started at Studio 65 in São Paulo, Brazil. Giovanni was directing the photo shoot and on the set he saw my computer's desktop background. He liked the text treatment that I had written my name in, and had me draw Robert Sá's name with the same treatment. It was pretty cool - my handwriting on a CD! I also did the Production Design for the booklet, CD Cover and CD Label. I placed final text and high resolution photos in the print mechanicals and oversaw the print mechanical release.

Call Number
141. LC-1

Title
Huge Tote

Author
Luke Carter

Category
Professional

While at
Huge

Type
Design

Tags
Tote Bags, New York

About
At Huge we would create ideas for Tote Bags that we later voted on - choosing the winners to get produced. I made this idea for the Production Designers. Since our main job was to create Style Guides I thought it was clever play on words. My friend Yan Sze Li and I are pretty stylish :)







Concepts





Call Number
141. LC-2

Title
Anacapri Present Tote Bag

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Design

Tags
Tote Bags, Brazil

About
Anacapri needed a Tote Bag and Tag Design. They provided a couple images as a brief and I created the concept, mockups and presentation from what they sent.

Call Number
142. LC-1

Title
Hotel Dora Espelho

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Hotel Dora Espelho

Type
Design

Tags
Towels, Brazil

About
Mockup for Towel for client Hotel Dora Espelho

Call Number
211.2. LC-10

Title
Kimono

Author
Luke Carter

Category
Professional

While at
Estudia

Client
Kimono

Type
Code

Tags
Code, Wordpress, Brazil

About
These are HTML templates that I programmed for Wordpress.

Call Number
211.2. LC-3

Title
Carolina Chagas

Author
Luke Carter

Category
Professional

While at
Estudia

Client
Carolina Chagas

Type
Code

Tags
Code, Brazil, Flash

About
I code this site in flash for the journalist Carolina Chagas while at Estudai.

Call Number
211.2. LC-9

Title
Triton

Author
Luke Carter

Category
Professional

While at
Grafikonstruct

Client
Triton

Type
Code

Tags
Code, Flash, Brazil

About
I did updates to this Triton hotsite, adding and retouching new images.

Call Number
311. LC-1

Title
Trip Posters

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Automation

Tags
Photoshop Actions

About
Before the launch of Airbnb's "Experiences," the art department tested a variety of fonts on the selected poster background. These tests were put into mockups for their critique, evaluating hundreds of options. Before coming to me the designers were doing this all manually. I created an action that sized the main title within the posters' text safe area. Once the designer makes their adjustments, a second action exports all of the formats and mockups needed.

Call Number
311. LC-2

Title
iTunes Store Localization

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Automation

Tags
Photoshop Actions, Time Lapse

About
I created a series of actions to export localized iTunes screens. The actions exported assets for all phone sizes, and all languages. A final step was to go back and apply the proper font for languages such as Japanese, Korean, Thai, etc.

Call Number
321. LC-1

Title
Jet Blue Pricing

Author
Luke Carter

Category
Professional

While at
Huge

Client
Jet Blue

Type
Automation

Tags
Photoshop, Scripting

About
I created this script to quickly produce separate image files containing the numbers 1 to 99.

Call Number
323.0. LC-1

Title
Airmojix Font Prep and Export

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Automation

Tags
Fonts, AppleScript

About
The font that Airbnb uses for web and native apps gets updated with indicator icons that are mastered by the Production Design team. Once the icon is ready it is the team's responsibility to add the new icon(s) to the font. This is a very manual process, and requires attention to detail.

I created an AppleScript that automated the import and export of a desired number of icons into each weight of the font. The last step in the process is to archive the current font files and place new zips in their respective delivery folders.

P.S. This was one of the first automation projects I did with AppleScript. The method used to click and type are crude, but it worked! I have since learned faster methods including pasting text from the clipboard and executing shell commands behind the scenes to click on XY coordinates.

Call Number
323.0. LC-4

Title
Batch Downloading

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Automation

Tags
AppleScript, Airbnb Plus

About
For Airbnb's new Plus product, all listing photos were color corrected according to the Plus photo style guidelines. Airbnb created a media tool to manage all of the photography. To update a photo, it was downloaded, retouched and then replaced.

There was no way to download all of the images from a listing - the download button had to be clicked manually for each photo. Some listings contained up to 80 photos.

The AppleScript I developed takes a set of listing IDs from a spreadsheet and downloads all of the images into folders on the desktop. This can be done while the retoucher is at lunch or in a meeting. When they returned the desired number of listings would be batch downloaded to their desktop.

Call Number
323.1. LC-1

Title
New Junk Rule

Author
Luke Carter

Category
Professional

Type
Automation

Tags
Mail, AppleScript

About
I get a lot of spam. As a freelancer it's important that I read through it to make sure that new client emails don't miss my inbox. To make this process easier, I create additional junk mail filters in Mac OSX's Mail. In this example I use my 'junk.new.rule' script to create a new filter that will go through spam (after identifying those that aren't spam) and add new rules.

The second part of the script merely is another action I named 'alternate.keys.mail' that will continue adding messages to the dialog box. I perform the script in small batches in case I need to use the computer in between adding rules to the filter - an AppleScript is problematic to stop once it's doing it's thing.

The previous version shows the resulting action if a second second of messages aren't added.

Call Number
370. LC-1

Title
Sketch File Browser

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Productivity, Design

Tags
File Browser, Sketch, Design Tools

About
For Airbnb's launch of the their new Design Language System, I was in charge of creating a prototype of the latest designs received from a team of Experience Designers. In order to keep everyone updated on what was included in each prototype that was presented to our CEO, I took the air/shots prototype and adapted it to display the latest Sketch Files. The javascript library used was created by the New York Times to load a large number of images quickly.

I used the command line interface that is included in Sketch to easily export all of the assets and prepare them for upload to air/april.

The main code was done by my manager Adrian Cleave.



This is a presentation I created for the Design Program managers explaining air/brain and air/traffic control. Example: Each airline works differently, and does what works for them. However, they have to submit their latest flight plan to the air traffic controllers. The controllers are not responsible for the content of the plan, just knowing that what they have on file is the latest and greatest.

Brain is very simple tool that allows you to click on an item within the menu on the left, and view the actual document on the right.

You can send the ‘brain link’ to someone, and automatically the menu on the left will expand showing all of the other relevant documents.

If you need to reach out to the person who create the document, the email address of the person who submitted is at the top.

If you include a private document, and someone clicks on the brain link, they won’t be able to access it. Since brain uses the actual site and is not importing any data, the sharing settings are dependent on what is set within the specific document or link.



This is a tour of a sample project that I sent to my team for a whiteboard session.

Call Number
370. LC-2

Title
Brain

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Productivity, Code, Design

Tags
Organization, Design Tools

About
Airbnb uses a lot of different services when working on a project. Box.com, Google Docs, Quip, JIRA.

Different teams uses what works best for them.

In this presentation I describe a department I wanted to created called Traffic Control. The idea was to have a department that would keep track of all of the latest documentation.

P.S. For meetings like this, I usually send this ahead of time to the people who will attend so they will have time to digest the material.

Call Number
370. LC-3

Title
airshots

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Productivity, Code, Design

Tags
IOS, Design Tools

About
Air/shots was a tool that I worked on at Airbnb for almost two years. Learn more by reading an article I wrote for airbnb.design

Final Banner



Retouching Steps

Call Number
421. LC-27

Title
Summer Nights

Author
Luke Carter

Category
Professional

While at
Aremo

Type
Design, Retouching, Art Direction

Tags
Retouching, Brazil, Magazines, ECommerce

About
I art directed this photoshoot and also completed the retouching for this campaign.

Call Number
620.2. LC-1

Title
Arezzo Festas

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created a video for Arezzo's window and in-store displays.

Call Number
620.2. LC-10

Title
Anacapri 284

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
A special video made for Anacapri's collaboration with Studio 284.

Call Number
620.2. LC-11

Title
Arezzo Stripes

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
A video for one of Arezzo's campaigns.

Call Number
620.2. LC-12

Title
I Heart Schutz

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Motion, Art Direction

Tags
Videos, Brazil, Animation, Window Displays

About
Additional videos I created for In Store Displays For the I Heart Schutz campaign.

Call Number
620.2. LC-13

Title
Schutz Handbags

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created this video for Schutz. The first concept was unused but my favorite.

Call Number
620.2. LC-14

Title
Anacapri Inverno 2013

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
A video I created for Anacapri's 2013 winter campaign showcasing their new arrivals.

Call Number
620.2. LC-2

Title
Arezzo Maes

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created a video for Arezzo's window and in-store displays for their Mother's Day campaign.

Call Number
620.2. LC-3

Title
Arezzo Namorados

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created a video for Arezzo's window and in-store displays for their Valentine's Day campaign.

Call Number
620.2. LC-4

Title
Anacapri Cada Dia

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created a video for Anacapri's window and in-store displays.

Call Number
620.2. LC-5

Title
Liquidação 70 e 50

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
I created a video for Anacapri's window and in-store displays for their 70 percent off sale.



A time lapse video of me doing this project set to Daft Punk’s “Too Long.”



A video capturing my video in the store.

Call Number
620.2. LC-6

Title
Arezzo Liquidação

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Arezzo

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation, Time Lapse

About
I created a video for Arezzo's window and in-store displays.

768x1024 - 30, 40 and 50 percent off.



1280x720 - 30, 40 and 50 percent off.



1920x1080 - 30, 40 and 50 percent off.



768x1024 - 30 and 50 percent off.



1280x720 - 30 and 50 percent off.



1920x1080 - 30 and 50 percent off.



768x1024 - 70 percent off.



1280x720 - 70 percent off.



1920x1080 - 70 percent off.



Call Number
620.2. LC-7

Title
Schutz Sales

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Motion

Tags
Videos, Window Displays, Animation

About
I created some videos for the Schutz New York store.

Call Number
620.2. LC-8

Title
Anacapri Liquidação

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
A motion piece for a Anacapri's Liquidação campaign, I designed the concept and animation.

Call Number
620.2. LC-9

Title
Anacapri Francal

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Anacapri

Type
Motion

Tags
Videos, Brazil, Window Displays, Animation

About
A special motion piece created for Ancapri's showroom display.

Call Number
620.3. LC-1

Title
AMC Rebrand

Author
Luke Carter

Category
Professional

While at
Empire Design

Client
AMC

Type
Motion

Tags
Title Cards

About
I did some studies for Title Cards for AMC's Rebrand.

Call Number
620.3. LC-2

Title
The Eagle of the Ninth

Author
Luke Carter

Category
Professional

While at
Empire Design

Client
The Eagle of the Ninth

Type
Motion

Tags
Title Cards, Trailers

About
Some unused concepts I did for a trailer for the movie The Eagle of the Ninth. I did only the montage and background effects (not the 3D lettering).

Call Number
620.4. LC-1

Title
eHarmony

Author
Luke Carter

Category
Professional

Client
EHarmony

Type
Motion

Tags
Videos, Advertisements

About
I created an animation for eHarmony to showcase their new features. The art direction was done by the Deare agency.

Call Number
620.4. LC-2

Title
Honey for Epic

Author
Luke Carter

Category
Professional

While at
Airbnb

Type
Motion, Video

Tags
Videos, Advertisements, Fun

About
I created an informational video for the team to advertise a pilot launch. I shot, wrote and edited the entire piece. My manager provided the voice over. I captured and edited the video in a couple hours.

Call Number
620.4. LC-3

Title
I Heart Schutz

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Motion, Music, Art Direction, Retouching

Tags
Videos, Brazil, Animation

About
For the I Heart Schutz campaign, famous bloggers and vloggers were selected to be featured in an online video. I performed the retouching for all of the photos, created the concept of the video and created the soundtrack with Ableton Live.

See also
720.1 LC-1 I Heart Schutz



Making Of Documentary



Call Number
620.6. LC-1

Title
Luke Carter for COS

Author
Luke Carter

Category
Professional

Client
COS

Type
Motion, Photography, Art Direction, Retouching, Design

Tags
Videos, Documentaries, Animation

About
I've always wanted to work for COS, so I made an HTML email from scratch and documented the process. This was a very fun project. It's a long shot, but it was worth doing for the fun of it. I made a package to send to the London office and wrote a note inside of Melvil Dewey's original paper on the Dewey Decimal System. I sewed a special pouch and sent it off their head office.

See also
121.1. LC-20 luke-for-cos.com



Call Number
620.7. LC-1

Title
Apple Cashier Video

Author
Luke Carter

Category
Professional

While at
Apple

Type
Video

Tags
Apple, Video, IMovie

About
This was a video I created in iMovie whenever I got a job working at the Stockton Street Apple Store in San Francisco.

I always remember this experience because it was when the iPhone just came out. We had the old Easy Pay machines, and one day another employee said, Luke, stop killing us! What? What's up?

It turns out there was a tally of how many sales and easy pay transactions each employee did that day on a bulletin board. Apparently I was always at the top: Luke Carter, 450. The next person below had 70. I do love efficiency!

luke.carter@mac.com was my e-mail address JIC.

Call Number
720. LC-1

Title
I Heart Schutz

Author
Luke Carter

Category
Professional

While at
Studio GB65

Client
Schutz

Type
Music

Tags
Ableton, DJ Chez Luc, Brazil

About
This was a track I made for an advertisement for Schutz.

See also
620.4. LC-3 I Heart Schutz